Scientific methods for beautiful skin

Softly's skincare products deliver effective solutions that are gentle on both your skin and the planet. Try our new line of algae cleansers to discover the power of the ocean's healing properties.

Skincare can be more than a daily routine

Attempting to pioneer a new era in skincare, we combined natural ingredients with cutting-edge science to create transformative beauty solutions that you get to enjoy using, instead of it feeling like a daily chore.

Like many young people, I've had my fair share of skin problems that felt unfixable. After countless visits to specialists and never ending prescribed skincare routines, I decided enough is enough. Our innovative approach ensures that skincare is not just a task but an enjoyable experience. By integrating the finest natural ingredients with advanced scientific research, we aim to create a skincare routine for you that actually works.

Our Story

Danielle Estevez, CEO and Founder

Hear What Our Customers Have To Say About Us

Our customers rave about the noticeable difference our products make in their skincare routine. Don't just take our word for it—experience the transformation for yourself!

I saw amazing results so quickly I couldn’t believe it! When they said it hydrates your skin they really meant it, my skin will glow for an hour after I apply my vitamin E serum.

Shannon Smith

@shannon_smith201

Every winter, my skin suffers from extreme dryness and cracking. I've been using the shea butter cream for the past 3 months and my face has never felt so moisturized. My eczema even cleared up after just a few weeks of regular use. Can't recommend this product enough.

Jared Taylor

@jay_tay0010

Y'ALL. I never leave public reviews like this but good lord, the Softly skincare line literally eliminated all of the acne scars and redness I've had forever. I started with the facial cleanser and it slayed so hard that I bought the E serum and moisturizer too. That holy trinity has been the ultimate glow up for my face. Never going back to my old routine!

Sarah McKenna

@sjm_98

The green algae facial cleanser has completely transformed my skincare routine. Its unique formula, rich in vitamins and minerals, deeply cleanses and nourishes my skin, leaving it feeling refreshed and rejuvenated. I can't imagine going back to my old products after experiencing such remarkable results.

Brett Davis

@brett_davis_99

Jeremey Minh

Favorite Product: Green Algae Facial Cleanser

Take control of your skin today

Don't wait to start improving your skin, whether you need a lot of help, or just a little shine. Not sure where to start? Explore our premade bundles that are optimized to every skin type to get your skin on the right path.

Explore Bundles

Staff Picks

See what products our staff swears by

Danielle

"This was the first product I wanted to create, the reason why Softly exists in the first place. Gentle yet effective, this facial cleanser is what Softly is all about!"

Facial Cleanser

Creamy Face Wash For All Skin

$55

(4.5 stars) • 25 reviews

Our Facial Cleanser with Jojoba, Rose & Grapefruit is a gentle formula crafted to cleanse + soothe your skin. Free from sulfates, parabens, and artificial dyes, our cleanser is a harmonious blend of nature and science—leaving your face feeling refreshed.

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Anna

"The hand cream is seriously so good, it hydrates your hand it smells like perfume."

Hand Cream

With Aloe Vera + Vitamin E

$55

(4.5 stars) • 10 reviews

Our Hand Cream with Aloe Vera & Vitamin E is a fast-absorbing formula designed to nourish + protect your skin. Free from harsh chemicals, parabens, and synthetic fragrances, our hand cream is a perfect blend of nature and science—leaving your hands feeling rejuvenated.

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Jasmine

"The antioxidant toner smells so good and it helps me feel like my skin is fresh and dewey."

Antioxidant Toner

With Neroli, Green Tea, and Grapefruit

$35

(4.4 stars) • 12 reviews

Our Antioxidant Toner with Neroli, Green Tea, and Grapefruit is a refreshing formula crafted to balance and revitalize your skin. Free from harsh chemicals, parabens, and synthetic fragrances, this toner is a perfect blend of nature and science—leaving your skin feeling invigorated and radiant.

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Scientific methods for beautiful skin

Best Sellers

Skincare can be more than a daily routine

Hear What Our Customers Have To Say About Us

Take control of your skin today

Facial Cleanser

Hand Cream

Antioxidant Toner

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